10/18/2005

1600 TRI-X & filing

I've been struggling to get through a roll of Tri-X @ 1600 so I can try it in Microphen but I've been too busy. Orders began picking up again. And I realized something else - that the price is the single most important factor in sales - other than that so-and-so likes the image.

In other words, when I increased prices about 20% - sales of those prints dropped off as if they were the Roadrunner falling off the cliff. Zoooooom! Small cloud of smoke.

At the same time, the smaller $20 prints are beginning to take off - zooooom.

So there you go. There is an invisible and mystical price point hiding in your business. And the only way to find it is through trial and error.

Now I'm busy hunting for two negatives for an order that are playing hide and seek. I spent two days a few months ago organizing the negs. and now the two I need have disappeared. On the other hand - every time I look for them - some other negative that I never printed surfaces like a dirty mole coming up for air. "I've been down here so long - I thought you'd never dig me up!"

Someone with a photographic divining rod or an archeologist would be useful.

And I'm not completely inept at filing. I swear I'm not. I have boxes organized by year. From these boxes which might contain a thousand images in the original sleeves - I pull images that are for sale and put those in a separate box organized by title.

However - sometimes someone asks (usually a design firm) for a print of something that isn't in the Photography Store section, but which they've found by googling the site. That's when the game of hide and seek begins. What year was this done? Last year? Year before?

I can't organize them by subject because there are always diverse subjects on any one 6 image strip.

That's where I'm at. I've got to find the negs. and then I've got to lower the prices for the larger pieces. Then I should be sitting pretty.

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